It would be possible (though not for me) to write a book about Twitter. However, it would be pointless, because it changes so fast. There's also plenty of help on the internet, so I'll just select
salient points from an author's perspective. I am a fairly new Twitterer, or at least newly converted to its value, and I am sure there are other ways to use it. But I
don't want Twitter to take over your life or mine - remember, we are artistes, dahlings, not birds; and our real writing must come first.
I know from your comments on my post about blogging that many of you are sceptical about Twitter anyway. I won't evangelise about it, just tell you why I like it and how I do it.
If you haven't read my
recent post about whether and why authors need platforms, please do. And
the one on blogging was part of the same trio of posts on author pre-, post- and peri-publicationary marketing. (Yes, I did just invent that word, but you are welcome to use it if you can get your tongue around it.)
WHY TWITTER?
It's free, fast, instant, and doesn't
have to be time-consuming. It's perfect for the self-employed who want to keep up-to-date with what's going on in their industry, who want to make contact with people of similar interests, and who want to raise their "platform".
Your experience of Twitter will be determined largely by the people you choose to "follow". If you follow 500 people who tweet boringly 50 times a day, you will see hundreds of mind-numbingly dull tweets and gain nothing. If you select people who have interesting things to say and who come up with useful links, thoughts and blog posts (which they link to), you'll have a great time, make contacts and learn loads.
SOME STARTING THOUGHTS:
- If you don't use Twitter, your life will continue unabated. By avoiding Twitter, you are not condemning yourself to obscurity.
- Twitter is a tool to make contacts and keep up with what's going on in your chosen areas, but it is not the only tool. There is no rule that says authors must Twitter.
- I find it very useful, fun, and not at all time-consuming. It is much less time-consuming than blogging, and is in some ways easier. (Yes, and completely different.)
- You can do it just on your computer or also on your mobile. Doing it by mobile/cell-phone certainly opens up more use for you, but obviously it depends on your tariff and internet allowance. I use an iphone which makes it stupendously easy, but then the iphone makes life stupendously easy ...
FACEBOOK OR TWITTER?
If you use Facebook, you may wonder why you need Twitter. I use Facebook purely socially, for fun and friends. I use Twitter for professional reasons. It's part of my working day. A small but important part. You
can link Facebook to Twitter, though I don't because it can be annoying for FB friends who have chosen not to be involved in Twitter.
Think of a dog. Facebook is the equivalent of a dog lying on its back by the fire being scratched between the ears and luxuriating at the end of a hard day's squirrel-chasing. Twitter is the equivalent of a dog going for a quick walk and sniffing at absolutely everything to see what's been going on in the neighbourhood since its last walk. Twitter, one might say, is about pissing and sniffing. Apologies for that but I can't think of a better way to put it.
TWITTER BASICS - really basics (skip this if you already know what Twitter is):
- People follow you and you follow people.
- If you follow someone, you automatically see their "tweets". (A tweet is a message, up to 140 characters long). Twitter consists of nothing but tweets.
- Tweets can contain links and pictures. These are formatted in a special tweety way.
- People who follow you see all your tweets.
- If you follow someone, you and that person can also send each other Direct Messages (DMs). No one else can see a DM. (I hope...) No one can send you a DM if you aren't following that person.
- Unlike Facebook, anyone can follow you without your permission. (Though you can block people.)
- Twitter is very quick to access - much quicker than sending an email. You can choose to have it on in the background while you're working, or just access it when you want. There are various Twitter platforms or "clients" to choose from, and I'll speak about one (Tweetdeck) below.
- Spambots (robots) have invaded Twitter; so, some people who follow you will be trying to sell things - don't follow them back. Block them.
HOW TO START and how to continue
- go to www.twitter.com and sign up. It's free and you can change your profile later.
- you'll see an option saying "find people" - one option is for Twitter to trawl your email address book. It will come up with all your contacts who are on Twitter.
- you're started!
- you choose which of those names to follow; then you can find who they follow, and follow them in turn
- on your Twitter page, explore the small number of options on the right - particularly the one where it says @your name - here you can choose to see all tweets with your name in - there won't be any yet because you've just started, but there soon will be!
- now, consider choosing a better "client" than the basic Twitter page. There are many but the one I use is Tweetdeck, which I explain a bit about below. Those of you who prefer something else, tell us about it.
The wonderful Bubblecow people (Gary and Caroline Smailes) have fantastic advice about Twitter for authors and they know much more than I do. Also, if you follow them (look for @BubbleCow) you'll instantly be able to tap into other excellent Twitterers. A lot of my own followers came after @BubbleCow linked to a blog post of mine.
Here are three of their most relevant posts:
For
very clear instructions for beginners
For
advanced instructions on everything to do with Twitter (and other things)
For other info,
go to their blog and use the search box at bottom right. But please come back.
- this allows you to use Twitter more easily and fruitfully than the basic page. It has columns, which you can add or remove. The ones I have are the default ones: "All friends" - tweets from everyone I follow; "Mentions" - any tweet that mentions my username, because when someone uses your name in a tweet they want you to see it, and it's how someone I don't follow can get my attention (because they can't DM me); and DMs. There's also "Twitter recommends" but I deleted that because I don't care what Twitter recommends.
- I have Tweetdeck open most of the time in the background on my computer but with the sound turned off, otherwise you get a stupid birdsound every time a tweet appears. There's an iphone Tweetdeck App, which is free and I like it, though no doubt someone will tell me about a better one and then my life will be perfect.
- Tweetdeck also (automatically on the new version, by request on the old version) shortens any URL so that it only uses a few characters - important since many tweets contain links to webpages and links which would make the tweet too long. (I am sure other clients do this too).
OTHER LESS BASIC BASICS
- when you first sign up to Twitter, you will wonder why you did. Most first tweets say, "Well, here I am. Now what? Arghhhhhh!!!!"
- so, it's all about getting some people to follow and to follow you. Take your time. Once you are following someone, you can go to that profile and see who they're following - and follow them too. As soon as you follow someone, their tweets will appear on your home page. On Tweetdeck, they'll appear in the "All friends" column
- think about what sort of things you're going to say. I do not say "good morning all" as a tweet - some people do ... Gah. I like it when people have a healthy mix of fun/personal tweets and useful links to relevant sites or bits of writing/book-related news. As well as interesting individuals, I also follow things like the Bookseller, Bookbrunch and Book2book, and people like Scott Pack (@meandmybigmouth). I follow lots of you, too. If you're on Twitter and I'm not already following you, let me know your @name and I will, unless you're incredibly annoying or boring or try to sell me things.
HOW TO ANNOY ME (AND OTHERS)
That previous point brings me to publishers who Twitter. Publishers and publicists who Twitter need to be careful. So does anyone else trying to sell things. Especially to me. It brings out the most crabbit in me. (You should hear me when someone
phones me trying to sell something.) On Twitter, I get completely sick of people who do nothing other than tell me how wonderful they or their clients are. I have stopped following people for that reason, and am very much less likely to buy their books. If you are going to occupy even a few seconds in my Twitter-life, I want you at least some of the time to interest me, amuse me, entertain me, or inform me in a way I need or want.
Although tweeting is like standing on a street corner and shouting, it is worth remembering that a) there are a lot of people standing there shouting too, so why would I hear
you? and b) people standing and shouting tend to get eggs and things thrown at them. I would be the person throwing eggs.
THE CRUCIAL @SIGN
@ - the @ immediately before a username (no space after the sign) means that that person will see your message in their "Mentions" column on Tweetdeck or equivalent on other platforms. So, you never just use someone's name, because they may not see it. For example, if you mention that Nicola Morgan has just said something fascinating on her blog (it happens) you say
Brilliant piece by @nicolamorgan and then you'd insert the URL to my marvellous post. All your followers would see you'd done it, and I would too, even if I wasn't your follower already, because the @ would mean that it would appear in my "Mentions" column. When I saw that you'd done that, I would love you and probably follow you. It's all mutual back-scratching.
THE VITAL #SIGN
# - hashchats. Very good idea to get into some hashchats. At designated times, there are worldwide chats on particular topics, such as #writechat, #pubchat (publishers, not pubs, silly). It's a great way to get to "meet" more people with similar interests. You get more followers after joining a #chat. Some #chats are, I think, continuous - I have a feeling that an example is #amwriting, where people tweet about what they're writing, but I haven't looked at this yet.
An example of one I have experienced is #litchat, which is Mon/Wed/Fri, 9-10pm London time. You go to
www.tweetchat.com, register and follow instructions. Then, the screen changes to a dedicated chat about books, hosted by #Litchat, and (until you choose to leave) the only tweets you see are people all in the same conversation,
even if you weren't following them. Like the old-fashioned chat-rooms. Can be a bit mad, can be dead boring, can be stimulating. You'll usually find me, Jane Smith (@hprw), Maggie Dana (@MaggieDana) and Miss Pitch (@pitchparlour) there. We sometimes go off-topic and start bringing wine or chocolate into the conversation, for which we risk being ticked off by the moderator. Bit like being back at school, in my case.
RETWEET (RT)
When you like someone's tweet, you "retweet" or "RT" it by either (eg on Tweetdeck) choosing the RT option on the person's icon (avatar) or by copying and pasting it and adding RT + @name to the beginning. This then becomes a tweet of yours. People like to be RT'd but remember to make sure their @name is there, which is how you credit someone with having done or said something interesting.
RETWEET blog posts with a TWEETMEME button - or not...
I have been nagged by Jane Smith (sorry, @hprw) to add a Retweet button to my blog posts. It means that a blog-reader who is on Twitter can automatically send the post to Twitter. Trouble is, I failed. Or, I should say that I failed for an hour and gave up. I followed lots of different instructions but every time the button ended up in a weird place and I started to feel ill. And
please do not tell me how to do it - I am quite happy having failed because at least I have a life. See, I know where to draw the line. One day, I'll ask Jane or someone to sort me out, but meanwhile I have some actual work to do, as in dosh-earning work.
LINK YOUR BLOG TO TWITTER using Twitterfeed
A really useful thing to do. It means that a) every time you blog, your post automatically goes onto Twitter shortly afterwards and b) IF YOU ALSO insert the html code as a "gadget" on your blog, every time you tweet, your tweet goes onto your blog, so that your blog-readers can see your recent tweets even if they aren't on Twitter. I had some problems setting this up on the two occasions I had to do it, but I persevered and succeeded.
How? Go to www.twitterfeed.com and follow the instructions relating to the blog platform you use. I use blogger and it's straightforward once you get the correct RSS feed address. I can't advise in any way other then to say: persevere. Also, it doesn't work instantly, so don't worry if you seem not to have got it to work: wait an hour and then do a test post.
FABULOUS #FOLLOWFRIDAY
Every Friday is "FollowFriday". This means that if you've liked someone's blog or tweets, you put a tweet saying something like
#ff the wonderful blog of @nicolamorgan 4 sensational advice + wit - www.helpineedapublisher.blogspot.com and then, because it had @nicolamorgan in it, I'll see it, love you for ever and probably #ff you back.
WILL THIS TAKE OVER MY LIFE?
If it does, you're doing it wrong. Well, you can do it wrong if you like, but unless you're a sad idiot you won't want something so ridiculous to take over your life. Because it is in many ways ridiculous. But ridiculously useful and more than occasionally fun too. I spend maybe 20 minutes day on it, split into 30 seconds to a minute at a time.
Bit like my dog sniffing and ...
SO WHAT ARE YOU WAITING FOR?
Twitter is changing fast and anything I've said here may be out of date in five minutes. It's a matter of holding your breath and leaping in, panicking a bit till you come up for air, treading water till you see where the pretty fish and treasure islands are and then just going with the flow. And never, ever labouring such a mixed metaphor again.
Meanwhile, all you Twitterers, do please add any of your favourite tips or clients or #chats in the comments below. What I don't know about Twitter could fill a lot more than a day's worth of tweets, so do add to my paltriness. And correct anything I've got wrong. I'm finding my way, too.
Also, in the comments, tell us your own Twitter name (@.........) so that we can follow you.
Now I must go and sniff around Twitter and see what's been going on in my absence.
(PS - remember that I'm away most of this week - commenting is tricky from Tuesday onwards, but I'll be reading yours.)
"I finished six manuscripts (and didn't finish others) before I found my groove with Ondine. Two of those manuscripts *might* be fixable, but if they never see the light of day, that's fine with me. They were not a waste of time because I learned so much in the process." Exactly!
"I find the best way to deal with it [rejection] is to quickly open the envelope and see reject. Then put it away for a week to let yourself accept the rejection. After that, you can go back and read the feedback given with a rational mind and if you're honest with yourself, you will often agree with what is said." Juliet, If you can put it away for a week, you're a stronger woman than I am ...
"I've been lucky so far and managed to get an agent at the fourth or fifth attempt, but I know plenty of people who have struggled and struggled with their novel. I think it's made all the more difficult because our work came out of our time on a Masters programme (Sheffield Hallam), so the investment, in a sense, has been financial as well as emotional, time-related etc." Iain, I wonder if it's not so much the financial aspect but the fact that going on an MA course is a fairly public statement that "I am going to be a Writer" so any "failure" to achieve that is a more public failure. When I was struggling to get published, I didn't tell many people so the anguish was more private.

"... I do understand the reality that maybe, just maybe, this best book that's ever been written in the history of the world may not ever be published. Do I have the strength to sign a DNR form? Probably not. But I think I could bring myself to sign divorce papers (citing irreconcilable differences, or course). That way, I can officially move on... but I can entertain the dream that maybe a long way down the road we can reunite. It's a slim-to-none chance, but I'm the kind of person that needs the "slim."
"I've been through all this as well, but maybe I can give some figures that might help: I've got a collection of approx 50 rejections from agents and publishers. In spite of this, my novel 'Scars Beneath The Skin' was eventually published by Flambard Press. There was a major rewrite somewhere amongst those 50 rejections, though - prompted by constructive criticism from a writing group."
"Today's post hit home with me as I'm currently facing the fact that my current WIP isn't going anywhere. Well, maybe somewhere, like a deep, dark desk drawer. This is actually the second time - my first attempt at a novel was dropped at approx. 10,000 words but I was heading into NaNoWriMo with a fresh idea. ... I was infatuated with my two MCs but got myself into a plot jam. I've been stuck ever since. Then the self-doubting voices began whispering in my ear and I struggled with whether or not I should continue writing at all. Instead, I decided to use this WIP as a learning experience. Editing, rewriting, tightening, researching and reading a ton of books in my genre (MG and YA). I love the process so much and am starting to develop two new ideas." Hooray and triple hooray!

"I had the services of an agent for just over a year, quite a while back now. And because the agency were unable to place my novels, we parted company. ... Since then I've tried only a handful of agents over the years, in a sort of half-hearted fashion, really. (i.e if one reputable and well-known London agency didn't want to represent me anymore, why would any other? Silly, I know, but it's taken a long time to get over that thought)." David, silly but understandable - thing is, you are probably a better writer now, writing different things - perhaps you are more publishable now. You have to try.
"So in a way, lacking confidence and motivation in trying other agents, I've attempted to "smother my children" by simply not getting them out there." God, we're into murder now! Eeek, what did I start?
"I'm developing habits of a writer who is committed to writing now, writing every day .... I'm going to try agents with determination and give it up to maybe 20 rejections. Only then will I occasionally read from the POD versions of my novels, with the odd sigh, knowing that not many other people will read them; and try the third one (when it's finished). "Grief, who would be a writer? (Millions of us, I know)."
Indeed ...
"I have had to "slap a 222" on a novel in the past when the publisher who I thought would be "my publisher" (a reasonable assumption, as they'd published two of my novels) turned it down. ... It's still in cryogenic suspension, awaiting that revolution in medical science. Parts of it have been siphoned off and used for stem cell research to grow bits of other novels." So, not wasted at all. Excellent! And I'm partly including your comment because it's interesting for people to see that even successful writers like you can have temporary probs with publishing and [see next para] with writing ...
"That's the second situation Nicola mentions - and I am a little worried that I may also now be facing the first as well! Damn it, I'm supposed to be one of those "experienced writers". It isn't meant to happen to us..." Ah, yes, unfortunately it does, but I am confident that you've spotted it earlier and stopped yourself sooner than if this was your first. For info of others, the second situation Daniel refers to is when you're halfway through a book and you become aware that it's going towards a dead-end fast.
"Oh, how timely! Just yesterday I decided that 222 was the only way forward - only I didn't have a name for it then - for the novel I've been working and working and working on for the past 18 months. The decision had been whacking me on the back of the head for some time but I tried to ignore it. Now, it almost feels like a relief. Almost. Great post - thank you!"
"This is a fantastic post ... I've had to do this with my book, and it was all for the best :). I received two rejections that got me thinking, stopped querying immediately, and got to work! I can safely say that what I have now is 10 times better than my previous book, and all because of the criticism I received. Thank God for rejection!"